What Is Geofenced Advertising?
Geofencing Advertising is a form of location-based advertising, where any time a potential customer enters or exits a geographically designated area (called a ‘geofence’), we can serve them with a specific advertisement on their mobile device.
How It Works
- As a location-based technology, geofencing relies on several technologies, including Wi-Fi, GPS, radio-frequency identification (RFID), and Bluetooth to determine your location.
- While that seemed impossible decades ago, it’s now a reality for business owners.
- We use our geo fencing tech to build tailored audiences, target consumers in a specific areas or stores.
Benefits of Geofenced Advertising
- Geofencing makes it easier to reach customers.
- Enhance local sales.
- Increase engagement.
- Personalise your customers’ experience.
- Increase brand awareness.
- Helps you beat out your competitors.
